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Outreach Desk
Cold email & sequences

Cold email that reads like you wrote it to one person

Write once with merge tags from any column, add a follow-up plan, and send from your own mailboxes at a pace that protects them. Every follow-up stays in the same thread and stops the moment someone replies.

An illustration of the product, not real results.

Up to 10 mailboxes

Gmail, Outlook, Zoho or any SMTP account, each with its own daily limit, warm-up and sender name. The app rotates between them.

6-step plans

Emails, calls, LinkedIn messages, SMS and WhatsApp in one plan, each after the days you choose.

Conditions and variants

Send a step only to people who opened or clicked, test two versions of a step, and vary wording with spintax.

Features

What's included

Merge tags from every column

Import any spreadsheet. Every column becomes a variable, and the preview warns you before an empty one goes out.

Same-thread follow-ups

Follow-ups are sent as replies to your first email, so the whole conversation stays together in their inbox.

Stops by itself

A plan ends when the person replies, bounces, unsubscribes or is marked won or lost. Out-of-office replies don't count as answers.

A/B variants

Write two versions of a step. The reports show which one earned more replies.

Each person's time zone

Steps can wait for a sensible hour where the recipient is, not where you are.

Email checking before sending

Addresses likely to bounce are flagged before you send, with the built-in check or your own ZeroBounce or NeverBounce key.

Test mode by default

Until you go live, every email goes only to you, marked [TEST].

Calls and LinkedIn as tasks

Steps that need you appear in Tasks on the day they're due, while the plan carries on.

How it works

Up and running in four steps

Import your list

Upload Excel or CSV with any columns, or add people one at a time.

Write the first email

Start from a template or write your own, with merge tags and pictures.

Add a follow-up plan

Up to 6 steps, with conditions and variants.

Go live

Emails are spaced out across your mailboxes inside the hours you choose.

Questions

Cold email & sequences: common questions

Is cold email allowed?

In many countries a relevant, honest business email with a way to opt out is allowed; in others you need consent first. You are responsible for following the rules where you and your recipients are. The app gives you the tools: an unsubscribe option, a suppression list and limits.

Do the emails come from my own address?

Yes. One-to-one emails are sent through your own mailbox, so they appear in your Sent folder and replies come straight back to you.

How many emails can I send a day?

Each mailbox has its own daily limit that you set (a warm-up raises it slowly). New workspaces also start with a lower daily total while they build a record.

Start free today

No credit card needed. Test mode is on until you decide to send for real.