Follow-up plans, step by step

Insights → Follow-up plans, step by step shows, for each plan, every step with how many people it reached and what it got: opens, clicks, replies, bounces and unsubscribes, as rates of delivered emails.

Reading it

• Reached: the share of people who started the plan and got this far. People drop out when they reply, bounce or unsubscribe.
• Share of replies: how much of the plan's replies this step brought in. A late step with almost none may not be worth sending.
• Versions: when a step's template has versions (A/B), each one's reply rate is shown.
• A call or LinkedIn step is a task for you, not an email; it appears in Tasks.

A reply counts for the email it answered. The report covers emails sent since it was added.